As a small business owner your website is your gateway to a big audience and more importantly, prospective customers.
It’s not enough to simply build a website as your online business card and just leave it for your customers to find. It’s a tool that needs nurturing, feeding with new content and regularly auditing to ensure optimum functionality.
So, what is a website audit? It’s basically a comprehensive evaluation of a website's performance, content, design, and technical aspects. By carrying out a website audit you can identify areas that may need improvement to provide a better end-user experience, drive more traffic and convert them to the sales you need for your product or service.
Improved User Experience: A website audit helps identify usability issues, navigation problems, and design flaws that could be hindering a positive user experience. Addressing these issues can lead to increased user satisfaction and engagement, resulting in more time spent on the site and higher conversion rates.
Enhanced Search Engine Optimisation (SEO): SEO-related problems such as broken links, duplicate content, missing meta tags, and improper keyword usage can be identified. By rectifying any issues, your website's visibility and ranking on search engine results pages can improve, attracting more organic traffic.
Increased Website Performance: Page load times and server responsiveness issues can be identified allowing you to improve the overall speed leading to a better user experience and potentially higher search engine rankings.
Smooth Social Media links: Ensure that the links you have from your social media icons are working well. Remember, Twitter is now X, so you will need to change the icon and the blue bird has now flown.
Enhanced Security: As with all things online, there could be potential security risks and vulnerabilities in the website's code, plugins, or infrastructure. Addressing these issues promptly helps protect user data and prevents potential security breaches, safeguarding you and your visitors.
Great Content: A website audit when it comes to your content should include a check for grammar and spelling errors, make good use of boldness for heading and subheads, use bulleted lists, create whitespace, add relevant images, and keep useful content above the fold (that’s on the upper half of the page). Identify gaps in your information and update anything that is no longer relative. Use language that suits your brand and message.
Good Mobile Responsiveness: With an increasing number of users accessing websites through smart mobile devices, ensuring mobile-friendliness is crucial.
Useful Website Analytics: Using the analytical tools available to you will help to gain valuable insights into user behaviour, traffic sources and other performance measures.
Positive CTA/Lead Generation: In order to get your customers to make the next move you will need an effective Call To Action. Check the number, placement, and relevancy of your CTAs, have CTAs on every page, and whether you use a soft or hard CTA, make them stand out. Give away some useful info for free – get your visitors to sign up so they can download.
If you need support with learning how to carry out your own basic website audits, then get in touch with me today. I am here to help you learn how to manage your own online presence and that includes getting the very best results from the ground up. Contact me to arrange a free 15-minute discovery call.
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