If you are using any social media platform then the aim of your game should be to build relationships and grow your audience
If your immediate inner voice is saying “I’m on it because everyone else is,” then you might need to rethink your social media strategy. There’s always an endless checklist or advice blog somewhere telling you who you should be talking to, how you should be talking to them, and what content you should be creating – but, if you’re employing the services of a social media manager, the relationship you should be building first and foremost is the one between you and them.
I’m a great believer in getting to know my customers’ businesses inside out – I become almost like an honorary member of your wider team, who at the drop of a hat knows the tone of your brand, your audience, your aspirations and how to find the people who will buy from you. If you don’t have that kind of relationship with your social media team, then you are probably throwing good money after bad.
Transparency. It’s a word that I resonate with. If you tell me what you are trying to achieve, I will tell if you if it’s possible and together we will work out a plan that suits your brand, is tailored to your style and will speak to your individual audience, because just remember this little pro-tip: not everyone is your audience. We can look at demographics, content, tone, scheduling, hang-outs and build on that – really create some good engagement without breaking the bank.
Whilst a lot of social media growth can be done organically, big agencies will say there is a lot of leverage in steering you in other revenue building directions such as influencer marketing and paid relationships among social movers and shakers which can generate a huge ROI. It will also cost you big bucks and I’m here to help you get noticed affordably.
People buy into people so the human side of any business is critical; don’t be afraid to show your personality to the world. As much as I hate having my photo taken, I have dug deep and recently had an updated photoshoot done to better reflect who I am and what my business stands for in 2022. I really had to think about the true me, the way my business has adapted, consider how my existing clients see me and what imagery works for it all; it was a challenge, but it made me more mindful of my business ethos, client perceptions, what we have all been through and the professional social value I give them.
Being human in a digital world is a big one. One of the worst mistakes to make on social media is coming
across as a faceless business with no personality. People want transparency and they want to see the real you. Which leads nicely onto my next point: seek relationships, not just followers – you get far more value from having 100 followers who regularly engage with you and your content than 10,000 who choose to ignore you! Yes, that old cliche is back: don’t leave the ‘social’ out of your social media presence. Be you.
Remember, the most important relationship you can have on social media, is the one with your social media manager, because they will have your best interests and great results at heart.
If you need any support or advice or how to build successful relationships online, get in touch...
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