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Have you got the basics in place to see you through the New Year?
If you still feel overwhelmed by the very thought of social media as a concept, let alone actually creating goals and doing your own management, then here are some useful tips to get your socials off the ground in 2024. Like many, procrastination has been the name of the game, but this New Year is time for change.
For small business owners who wear many, if not every hat, social media may feel like another big task to embrace. The reality is that it will really help to promote your business if you do it right! There are six simple steps to get you to where you need to be and I am here to help you every step of the way.
Just answer these simple questions:
What do you want to achieve?
On a scale of 1-10, how would you rate your social media performance to date?
What is your area of priority?
Can you be SMART?
Can you compare what you do now to last year?
Can you write it all down and reflect this time next year?
What do you want to achieve? Think about what you want to do – is it increase leads, drive sales, or enhance brand awareness or something else? Do some research, so you understand the purpose of each platform, such as X, Facebook, Instagram, TikTok, YouTube, or Pinterest, in relation to your business activity – which one would work best for you?
On a scale of 1-10 (1=low/10=high), how would you rate your social media performance to date? Try conducting a social media audit to gain insights into your existing performance. https://www.electricfootprint.com/post/a-social-media-health-check-ensures-you-don-t-get-left-behind. See what is working well and what needs adjustment or elimination. Your key metrics, also known as key performance indicators (KPIs), play a vital role in this process.
What is your area of priority? Where do you think you are falling down with your socials? For instance, if brand awareness is a priority, focus on metrics like reach, views, audience growth, sign-ups, video views or engagement rate; these can all be tailored to different platforms.
Can you be SMART? We’ve all heard of the SMART framework and now it’s time to implement it! Establish goals that are Specific, Measurable, Achievable, Relevant, and Time-sensitive. For example, if your goal is Facebook growth, a specific and measurable target could be to gain 10k new followers by the end of the next financial quarter. Ensure that the goal you choose is within reach and aligns with your broader business objectives.
Can you compare what you do now to last year? Make a basic list to start to measure what you were doing this time in 2023 – did you even have a social media account? Which one? Or more? You would have started at zero so how many followers do you have now? Were you more social savvy? Did you use analytics to monitor content performance? Make a spreadsheet and keep updating your progress.
Can you write it all down and reflect this time next year? No. 5 can act as the basis for your report, which makes you accountable; reporting on your social media performance to gauge progress toward your goals with month-on-month or year-on-year comparisons will show whether or not you're on track to achieve your overarching objectives. This report should highlight your wins, losses, and areas for improvement.
If you need help setting your social media goals for 2024 and need training to help you achieve them, let’s book a discovery call and start planning your social media strategy together.
Let’s work together…
Drop me a DM @ElectricFootprint
Call 07958 231817 for a no obligation chat
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I’m here to help! 💙