... on some serious local business reach and sales opportunities?
GMB is one of the most underrated, yet successful, FREE online marketing tools available to you!
Google My Business should be one of the tools you definitely add to your online arsenal for 2023; it’s a fantastic way to connect your business with local customers who are looking for what you can offer. The days of hefty phonebooks are long gone; GMB is the online phonebook for the modern world – it’s the digitally savvy directory where everyone goes.
What does Google My Business do?
In short, it makes your business easier to find on Google and makes you more visible to potential customers. GMB is a free tool that allows your business listing to pop up when someone searches for what you do. Your business details such as phone numbers, website, address, review ratings, opening hours, and any additional information you want to share is instantly available to view.
Why do you need a Google My Business listing?
In 2022, there were almost 5 billion global internet users which is 62.5% of the world’s population.
97% of customers look up local businesses on the internet.
12% of customers search for local businesses every day.
54% of customers look for local businesses online at least once a month.
Can you really afford to be overlooked by not having a Google My Business profile?
If all this isn’t enough to whet your appetite, have a deeper think about these great benefits:
Pop up in Google Maps
A whopping 86% of people use Google Maps to locate businesses nearby; when you’re located closely, you’re more likely to get the business!
Be part of the 3-pack with Google My Business
The only local listings to show above organic results in a first-page preview are in a limited 3-pack format. By creating a free Google My Business listing, you will boost your local rankings and increase your chances of being included in the local 3-pack. Businesses who show up here get a 700% boost in clicks over brands that don’t.
Google My Business builds trust
Businesses who show up on GMB are 3 times more likely to be viewed as ‘reputable’ by potential customers. You have to go through a verification process to set up a listing and GMB will ask you to take specific steps in order to show up in a local search. This shows that Google only want businesses who are legitimate and trustworthy on their platform.
Google Reviews are worth their weight in gold
90% of consumers read reviews before making a purchasing decision. Google My Business allows people to leave reviews on your profile culminating in an overall star rating. Having 10 x 5* reviews can be worth more than 100 x 3* reviews – it’s all about the customer experience and gaining that competitive advantage over your rivals.
Get increased traffic to your website and better Google rankings
By showing up in local searches, businesses on Google My Business are 70% more likely to attract potential customers especially for in-store visits. It can also increase visits to your website by 35%. Also, if you are smart with the keywords you use in your listing and in how you respond to your reviews, you can boost your rankings even further. Google wants to share valuable information, so by being SEO specific in the information you provide, will rank you higher.
Unless you’re planning to run (quite expensive) Google Ads campaigns, then having a GMB listing is free. It’s a fast and informative way to get your business information out there and tap into the local demand. It’s a quick and easy to manage and can reap big business rewards that you could have otherwise missed out on.
If you would like to have a Google My Business listing and need support in setting this up, then I am here to help. Together we can create a listing that will give you maximum brand exposure and boost your online business presence. Get in touch to arrange a free 15-min GMB discovery call.
Let’s work together…
Drop me a DM @ElectricFootprint
Call 07958 231817 for a no obligation chat
Book a free 30 minute Discovery Call
I’m here to help! 🧡