If you don’t know what you’re doing on social media, you could be doing your brand more harm than good.
As a small business owner, you know better than anyone that your business will get left behind if you don’t jump on social media and build that all-important online presence. A lot of start-up businesses and SMEs will try and manage their social presence through DIY social media as not everyone can invest in a social media agency to manage their online visibility and the main factor here is cost.
But there are a few additional obstacles that can get in the way if you choose to go DIY:
You don’t know where to start
You’re posting but getting nowhere fast
You think everyone is your customer
You have zero budget
Ok so, let’s break these down a little further:
You don’t know where to start:
It’s always good to work to a plan with a nice mix of messages, content and medium. Nobody wants to see you SELL, SELL, SELL! It’s not always all about you. Find a nice blend of quotes, national or occasion days that may relate your business sector or product/service. Start a conversation that allows for some online audience participation.
You’re posting but getting nowhere fast:
Are you monitoring the engagement of each and every post through your analytics and insights tools? If you’re not then you could be missing a trick. This is a good way to see exactly which of your posts your audience is liking the most and getting the most engagement. There’s zero benefit in posting content that doesn’t gain a reaction of some sort.
You think everyone is your customer:
No they are not. You can’t sell to everyone in one fell swoop. You may only have one product or service but the way you engage with your customers depending on demographic means you need to say the same thing, but in a different way multiple times, which resonates with your audience type. You need to do your customer avatar homework before you get started!
You have zero budget:
Not quite true if you dig a little deeper. How many hours did you spend in February, creating posts, sourcing images for posts, posting posts, monitoring posts, responding to post comments? 10 hours? 20 hours? Now multiply those hours by your hourly rate. It’s quite a chunk of money you could be reinvesting for someone professional to manage your socials and make it work for you.
Another big NO, NO! is employing a social media expert to get you to a certain level, then thinking you can take over and manage it with the same results. This is a classic case of DIY social media = Destroy It Yourself! Your investment will be wasted unless you keep up the level of expertise you’ve been paying for and you could damage your brand.
If you’d like to explore ways to improve your social media presence all for the price of a cup of ‘well-known high-street brand’ coffee, then give me a call or book a free discovery call today!
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