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The expertise and time needed to run social campaigns involve more than most businesses can handle
If you’re at the stage where you’re thinking of outsourcing your social media, you’ve probably recognised that you can’t do everything in your business and you need to delegate to free up your valuable time. Outsourcing is probably the quickest and most effective way to scale up your social presence and start talking to the right audience. There are plenty of social media experts out there, some ridiculously cheap and other astronomically expensive, but do they have to talent to deliver what you need? Here at Electric Footprint, I will work closely with you as your social media coach to deliver the results you need.
When making a decision about outsourcing your social media, you’ll need to do a bit of homework to get you and your social media coach off to a good start. Here are some points to ponder:
How much free time does your business have to manage socials in-house?
I’d wager that the main reason you are considering outsourcing your social media is because of your own time constraints. However, if you want to get the best out of your social media coach, you will have to spend some time helping them to understand your business. Give them as much info as possible because they aren’t miracle-workers! Once this is all in place, your social media coach – if they are any good – should become the online voice of your business, taking control of your social presence easily and seamlessly, so you don’t have to!
Do you know what your brand voice and values are? I’ve said it before and I’ll say it again – not everyone is your customer…well, they can be, as long as your brand voice and your values resonate with the generation you are targeting. Your social media coach needs to understand your brand and who your audience is so they can tailor your tone and the content accordingly, otherwise your message will fall on deaf ears.
Have you identified your social media goals? What’s your end-game? What are you trying to achieve? Where do you want to be in 3, 6, 9 or 12 months? Are you looking to increase brand awareness? Want more leads and sales? Want to create a better customer service experience? The list is endless but you need to know what want to achieve because this will affect your whole social media strategy and budget.
How much support around social media do you need? There are varying degrees of support to be had when it comes to outsourcing your social media marketing. You might need to start from scratch and get an expert to help you brainstorm or you might have your own ideas and content and you need a social media cog to schedule your socials and keep your wheel going – there are so many variables in between. Having an idea of what you think you need will really help early discussions.
The benefits of outsourcing your social media far outweigh the stress it causes by trying to handle it in-house. You’ll get instant expertise and scalability, access to premium social media tools, get improved insights into your social media performance, increase your response time to potential customers and most importantly, free up your time to build your business.
If you’re ready to get your social media off the ground, then the benefits of using a social media coach are invaluable. Let’s book a discovery call and start planning your social media strategy together.
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