Putting the ‘social’ in to your social media

One of the biggest tips I constantly remind business owners is remember to be ‘social’able,whether it’s Facebook, Instagram, Twitter or LinkedIn - It's called a social media platform for a reason.

Harness Curiosity

Being curious makes you socially irresistible. As the renowned Dale Carnegie said, You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.”

So how can you be interesting, whilst being interested. You can start by knowing and fixing your target audience in your mind, and constructing your post copy by answering some (or all) of the following questions:

· What motivates this person?

· What is important to them?

· What energises them?