The importance of planning social media content

Historically, social media has primarily been used for personal reasons to connect with friends and family, or to join a community that shares similar interests. Now, more than ever and specially during lockdown, the impact of social media for business is huge! That’s why the importance of planning your social media content is key in your marketing strategy.

You need to learn what your audience wants to hear about, what they want to read or watch and turn this information into bite sized chunks that make sense. Overloading people with too much of the wrong information will drive them away and similarly constantly bombarding your audience will make them feel overwhelmed and unengaged – the total opposite of what you want to achieve.

That’s why I have created a dedicated content planning toolkit to support you with what to post, when to post, where to post and how to post for better social results. Planning content is step 6 in my 10 step social media strategy pathway and I will now share some expert tips that will help you realise the importance of planning your social media content.


Plan your content:

Your social media activity should support your overall business goals - i.e. if a workshop is planned in March, post your content in January and February to support and promote this activity. Your content should be planned and scheduled, potentially weeks or months in advance using the scheduling tools available to you.


Plan around business activity: