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As far as I know, nowhere…except with Electric Footprint!
It’s all well and good having an all-singing, all-dancing social media presence, but it won’t do you an ounce of good unless it is absolutely tailored to your business offering. So many small business owners rush in and start creating content for content’s sake and don’t take that all-important step back to look at how this correlates with their product or service.
Doing a deep-dive and identifying areas of your business that need business support when delivering your social media message is key. Here are a few examples of why:
Are you set up to deliver great customer service?
Social media platforms provide you with a direct line of communication with your customers. Customers can reach out to you through social media channels to ask questions, report issues, or seek assistance. You can respond promptly and publicly, showcasing a great commitment to customer satisfaction.
Are you nurturing your brand reputation?
Social platforms allow you to monitor and manage your online reputation. By actively engaging with customers and addressing any concerns or complaints, you can resolve issues and maintain a positive brand image.
What level is your content distribution at?
Are you sharing valuable content such as articles, videos, tutorials, and infographics? This helps to establish you as an industry expert and builds credibility and trust with your audience.
Are you getting honest customer feedback?
You can gather real-time feedback from your customers by conducting polls, surveys, or simply monitoring discussions to gain insights into customer preferences, opinions, and pain points.
How often do you conduct market research?
Social media offers a wealth of data and insights about consumer trends, preferences, and buying behaviour. These insights can identify new opportunities and help you make informed business decisions.
Look back at the last financial quarter
Look at all of the areas listed above and see how well you faired on each point.
Look forward to the next financial quarter
What steps can you put in place to improve on the results of the last quarter?
Accountability is key for small business owners
We absolutely need accountability – no matter what it relates to in life. Without it, we are more likely to fail when the results we want aren’t going our way. Getting the right social media mix for your business will be trial and error and once you’ve nailed that, it means success! By working with me, you will be accountable.
Together we will highlight what is working, ditch what isn’t and put together a strong plan that gives you the business support you need to fortify your social media goals along the way.
If you need to take a step back and look holistically at your business and get a plan in place to reflect yours and your customers needs’, drop me an email at rachel@electricfootprint.com or get in touch via my website at https://www.electricfootprint.com/contact-me
The benefits of working with me to help you move forward are invaluable. Get in touch and let’s get your business support and social media alignment started today...
Let’s work together…
Drop me a DM @ElectricFootprint
Call 07958 231817 for a no obligation chat
Book a free 30 minute Discovery Call
I’m here to help! 💛