Do you have a Facebook Group Strategy?

Here's 10 things you can do to inject life in to your Facebook Group(s), whether you’re setting up a new group from scratch or reviving your existing communities.

1. Think about your purpose.

Just like creating your social media strategy, the first step should also be ‘why?’ It sounds simple, but so important to know what your goal is. What is reason for setting up the group? How do you want members to benefit from being part of it? Does the group’s name fit?

Tip: The more niche your interest area/subject, the easier it’ll be to have targeted discussions.

2. Optimise your group name and description for Facebook’s new group discovery tab

Choose a descriptive, keyword-rich name to ensure you’re discoverable in Facebook’s newly-designed Groups tab – that is, if you want to be found (and not invite-only). For example, if your group is for women who work as social media managers, instead of just Women in Social Media, consider: Female Social Media Managers: Tips & Support for Women Working in Social Media Marketing. It’s immediately clear who this